23 Aug No1 Lounges to triple their UK presence by 2020
In the past week, No1 Lounges, a private concern independent from airlines who run their own lounges in a number of UK airports, announced they would be greatly expanding their presence across the British Isles. By 2020, they plan to triple the number of spaces they currently manage from 8 to 24.
At present, they have lounges at Heathrow, Gatwick, Edinburgh, and Birmingham. At this time, it is not known where they plan to establish new locations, but hints have been dropped they will add companion lounges at airports where they already operate, as establish new locations where they currently have no presence. The company operates three different tiers of lounge under their brand: My Lounge, No1 Lounges, and Clubrooms.
While they do offer complimentary entrance to fliers who are members of Priority Pass, Diner’s Club, Wexas, and Dragon Pass, as those flying business and first class on airlines which have an agreement with them, they offer paid access to all other passengers starting from £18.
With 23 million customers passing through the doors of their lounges in 2016 and £3.4 billion generated last year by airport lounges world wide, it is clear that pay-for-access lounges are an emerging profit center in the airline industry. The Clubrooms concept has proved to be particularly popular offering for the No1 group, as their most luxurious offering gives all fliers a chance to experience first class luxury, starting from £40 per person.
Offering tables covered in white linen, dishes that change seasonally, an inspired selection of beer and top shelf alcohol, and an entertainment area that comes equipped with TV’s and PlayStations, it adds considerable value to standard lounge offerings such as newspapers and high speed wi-fi connections.
Phil Cameron, the founder of No1 Lounges Group, says that the public’s view of what it means to travel in style has changed measurably over the years, as the industry has become more competitive. He commented recently that “…passengers are increasingly looking for affordable luxuries and more personalised experiences…” as they seek out higher quality experiences in their lives. Previously, these amenities had only been accessible to those with the ability to pay thousands of dollars for a business or first class fare, but thanks to entrepreneurs like Mr. Cameron, those who want to add a touch of their class to their travels have the ability to buy into this treasured experience.